Shorts do not have a standalone app like TikTok, but they can be found on the homepage within YouTube’s mobile app. According to a study by Google, younger generations were more likely to seek out short-from content, meaning that Gen Z and Millennials will be seeking these short, catchy, user-generated videos. It is important to understand which audiences will engage with YouTube Shorts. With YouTube’s competitive landscape of highly skilled established creators, Shorts offers new creators a chance to break through and showcase their creative skills by enabling easier video creation. The fund rewards creators for producing engaging and popular Shorts videos.According to Sherman: “the real core of what Shorts is about is enabling that next generation of creators”. The YouTube Shorts Fund encourages creators to use the Shorts feature. This makes it easier for creators to add popular songs to their videos without worrying about copyright issues. YouTube has partnered with music labels to provide a library of pre-approved music tracks that can be added to Shorts videos. One of the key features of YouTube Shorts is the ability to use licensed music tracks. They can use a variety of creative tools such as speed controls, filters, and music tracks to edit their videos. Shorts have their own dedicated section within the YouTube app to help viewers discover trending short-form content personalized based on the viewer's interests and activity on the platform.Ĭreators can shoot, edit, and share short-form content directly from their mobile device. ![]() YouTube Shorts are short, vertical videos that offer a range of creative tools, including licensed music tracks. ![]() YouTube Shorts is a feature introduced by YouTube as a response to the popularity of short-form video content on social media platforms like TikTok and Instagram Reels.
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